Dixie Chemical Announces Website Enhancements, New Logo, Slogan


Rebranding Efforts Underscore Commitment to Chemical Innovation

PASADENA, Texas, Aug. 7, 2013 /PRNewswire/ — In an effort to improve access and usability, Dixie Chemical, a leader in developing, manufacturing and marketing high-performance specialty chemicals and life science intermediates, has updated the look of its website, www.dixiechemical.com.

The enhanced site features new product descriptions, white papers, team leader bios, job listings and a photo gallery. A new color scheme with improved graphics and fonts makes the site user-friendly and easier to navigate.

Concurrently, the company has created a new logo as part of its rebranding campaign. The logo complements Dixie’s new slogan, “The Element of Open Innovation,” which underscores the company’s commitment to chemical innovation and market growth through team-based solutions.

“This is an exciting time for Dixie Chemical,” says CEO Charles Bennett. “Our rebranding efforts put us in a better position to serve the needs of our customers through open innovation partnerships. We are proud to be able to give our customers a distinct market advantage by developing new technologies.” Dixie’s unique, open innovation partnerships have led to the development of creative strategies and new technologies, giving customers a distinct market advantage in specialty chemicals.

Through open innovation, Dixie chemists and engineers work with corporations, universities and forward-thinking organizations to pioneer innovative approaches through advanced specialty materials. To learn more about how partnering with Dixie can lead to chemical innovation, read these case studies.

About Dixie

Since 1946 Dixie Chemical has been committed to manufacturing high-quality, high-performance products that improve our world. With 300 customers in 25 countries, Dixie Chemical is a catalyst for developing team-based solutions in the thermoset materials, alkaline paper sizing, and fuel and lube markets. For more information, visit www.dixiechemical.com.